CRM technology has grown increasingly popular and become appropriate for all sizes of businesses. Its Web-style deployment can eliminate IT department requirements and make remote access and mobile integration easier.

Today people understand that CRM is a business strategy. People know that technology is an enabler for that. People understand that when you're making fundamental changes to your business, you don't do it just once--it's ongoing. So they want to understand how flexible the software is and how it can adapt to their changing business.

With on-demand CRM, according to Whatis.com, "computing resources are made available to the user as needed. The resources may be maintained within the user's enterprise, or made available by a service provider." This style allows businesses to meet fluctuating demands easily. In this case, "the provider gives customers network-based access to a single copy of an application created specifically for SaaS distribution."